Turn your business into a Holiday Destination!
The Light Up The Community program helps local businesses stand out during the most magical time of the year — through professional lighting, community-wide promotions, and family-friendly attractions that bring customers right to your door.
Program highlights
More than lights — a season-long tradition.
Every participating business becomes part of attractions families across East Idaho actively seek out.
Christmas Maps
Featured placement on the printable and digital Christmas Lights Map that guides families through East Idaho's nightly tour.
Selfie Stops
Host an oversized ornament, candy cane, or glowing tree — a staged photo moment families come back for year after year.
Scavenger Hunt
Be a hidden stop in the Holiday Scavenger Hunt. Kids spot Santa, reindeer, snowflakes, and candy canes across your storefront.
12 Days of Christmas Passport
Offer a small surprise or discount inside the passport. Collect stamps drive new foot traffic straight to your door.
Choose your package
Three ways to shine.
Whether you're joining the tradition or anchoring the route, there's a package built for your business.
Be part of East Idaho's most magical tradition.
Together we create a holiday tradition that spreads joy, peace, and Christmas spirit through every corner of the community.